10. Any person who contravenes the provisions of this Act or the Rules made thereunder or any condition of the licence granted under this Act shall be punishable with rigorous imprisonment for a term which may extend to six months, or with fine or with both ;
Provided that no person shall be convicted under this section in respect of distributing, selling, delivering or affixing any objectionable advertisement if he proves to the satisfaction of the Court that the did not know or could not with reasonable diligence have ascertained that the advertisement concerned was of such a character as contravened the provisions of this Act.
Provided that no person shall be convicted under this section in respect of distributing, selling, delivering or affixing any objectionable advertisement if he proves to the satisfaction of the Court that the did not know or could not with reasonable diligence have ascertained that the advertisement concerned was of such a character as contravened the provisions of this Act.
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More sections of this act
Section 1 · Short title, extent and commencementSection 2 · DefinitionsSection 3 · Prohibition of indecent advertisementSection 4 · Prohibition of advertisements relating to venereal diseases, etcSection 5 · Grant of licence to medical practitionersSection 6 · Power to seize copies of advertisementsSection 7 · Requiring disclosure of name and address of advertiserSection 8 · Prohibition of advertisement of drug without its formulaIndia Code, Government of India. Text fetched 17 Oct 2026. Source metadata reports last modification: 2025-10-15. Check the linked official text and subsequent notifications when applying a provision.